Myanmar is for investors with commitment & patience

Our principals and investors have created shareholder value across Asia’s frontier and emerging markets. They have guided growing domestic brands and multinationals through economic and investment cycles. Looking to join the team? Click here

Our Team

Josephine Price
Josephine PriceManaging Director & Co-Founder
British-born Josephine Price has spent more than three decades working in the investment industry in Asia with a career spanning law, corporate finance and private equity before co-founding Anthem Asia. Ms. Price co-founded the private equity business of CLSA, an Asian investment banking group, now part of Crédit Agricole. She led its pan-Asian private equity mid-market platform for 13 years. She previously worked with Nat West Markets in corporate finance.

Ms. Price has worked at a senior level on investment transactions in China, Hong Kong, Indonesia, India, Vietnam, Taiwan and more recently Myanmar. Her sectoral experience includes fast-moving consumer goods, food & beverage, services and light industry.

Ms. Price has led fund raising in both the public and private markets, negotiated and operated joint ventures, made and exited from private equity investment. In addition, she has extensive involvement in mergers and acquisitions on both the buy and sell sides; corporate restructurings and reorganizations, work outs, due diligence and advising on and implementing corporate growth strategies.

Ms. Price has served as an executive and non-executive director of private and public company boards. She has advised and managed private equity funds and advised family offices and local and multinational companies.  Ms. Price trained and practiced as a lawyer. She is a member of the Law Society of England & Wales and of Hong Kong. She is a member of the Hong Kong Institute of Directors. She is a trustee of Croucher Foundation, Hong Kong, and a director of Village People Project, a Chinese-based social enterprise.

Genevieve Heng
Genevieve HengDirector & Co-Founder

Genevieve Heng, co-founder of Anthem Asia, is an experienced finance and investment professional with a career in private equity and investment banking spanning nearly 20 years. Ms. Heng was a senior member of CLSA Capital Partner’s pan-Asian private equity firm for 13 years. Previously she worked for seven years in information technology.

Ms. Heng has worked on investment transactions in India, China, Indonesia, Singapore, South Korea, Hong Kong and Myanmar in such sectors as food & beverage, industrial goods, fast-moving consumer goods, and logistics & distribution. She has been instrumental in sourcing and directing investments into mid-market public and private companies, leading the value-add, monitoring and divestment phases. Her experience also includes mergers & acquisition, joint ventures, listings, due diligence, portfolio monitoring, structuring and valuation, financial and strategic planning, investor relations and serving as a director on company boards. She has advised and managed private equity funds.

Singaporean Ms. Heng holds an MBA from London Business School and attended University of Chicago’s Graduate School of Business as an international exchange student. She is a member of the Singapore Institute of Directors and a Chartered Alternative Investment Analyst and Chartered Financial Analyst.

Peter Witton
Peter WittonDirector & Co-Founder

Peter Witton has extensive experience in corporate communications, public relations, publishing and journalism, humanitarian and development communications. Before joining Anthem Asia, Mr. Witton led Asia-Pacific communications for a global housing not-for-profit, Habitat for Humanity International. Previously, he was regional vice president for US public relations firm Ruder Finn Asia and, earlier, owned a communications agency and publishing house in Hong Kong.

Mr. Witton has devised and led strategic and tactical communications and marketing plans for commercial and not-for-profit clients throughout Asia. His clients have come from the worlds of banking and finance, pharmaceuticals and health care; telecommunications and IT companies. He has particular experience in handling communications following humanitarian disasters and corporate crises. His expertise encompasses editorial, design and production for online and offline media; media-skills training; and acting as a spokesperson.

Trained on British newspapers, Mr. Witton held senior editorial roles on news and business publications in the Middle East, Singapore and Hong Kong. He was editor of Asian Business and deputy business editor of Far Eastern Economic Review. He published business guides and newsletters on Vietnam and Indochina.

He holds a master’s degree in mass communications from the University of Leicester and is a graduate of the University of Kent at Canterbury. Mr. Witton chairs the board of Habitat for Humanity China.

Martin Edwards
Martin EdwardsAdviser

Martin Edwards had a distinguished banking career in Asia and the Middle East with Crédit Agricole, Banque Indosuez and Chemical Bank (now JP Morgan Chase).

Mr. Edwards specialised in corporate banking, trade finance and commodity financing during his three-decade working at senior levels in the banking sector. Mr. Edwards started working in Myanmar in 1980 where he was involved in timber financing. In 1992, he initiated and ran a Myanmar-based countertrade activity for Banque Indosuez through which he forged deep relationships with the Myanmar financial, import-export and agricultural communities.

In the mid-1980s he ran his own boutique financial consultancy based in Singapore; clients included banks and corporates involved with commodity and trade finance. Since retiring from Crédit Agricole Mr. Edwards has returned to Asia as regional director for GBRW Consulting, a London-based consultancy working with banks and financial institutions in emerging markets.